Retail Federation’s Crowd Management Guidelines

The holiday season—at least for retailers and shoppers—is here. As stores roll out special promotions to attract more shopping dollars, they also must prepare for the inevitable—large crowds of bargain hunters clamoring to snag the next great deal. National Retail Federation 2011 Crowd Management Guidelines outline essential components of crowd management and emergency planning, safety and effective communication. This year’s guidelines also include insight on multiple offender crimes—aka criminal flash mobs—and organized events or protests, as well as checklists that retailers can use when creating a crowd management plan. Download the guidelines here.