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In addition to the website, NHTSA has announced $2 million in pedestrian safety grants available to cities where pedestrian deaths are greater than the national average. States have until Aug. 30 to apply for the grants, which may be used for education and enforcement initiatives in any of the 22 focus cities.
“We continue to see high rates of pedestrian fatalities in major cities and across every demographic,” said NHTSA Administrator David Strickland. “To help stop the recent increase in deaths and injuries, we need everyone to play a role in pedestrian safety. Working with partners on the federal, state, local and individual level, we hope to turn this concerning trend around.”
According to NHTSA data, 4,432 pedestrians were killed in traffic incidents in 2011 – an 8 percent increase since 2009. A breakdown of those numbers indicate that three out of four pedestrian deaths occurred in urban areas, 70 percent of those killed were at non-intersections and 70 percent of deaths occurred at night, many involving alcohol.
For more information, check out NHTSA's new website.