"While our new PSA takes a decidedly humorous look at installing a car seat, I think many parents would say we aren't too far off from reality," says Toyota's Latondra Newton. "I don't know anyone who has not struggled with a car seat or watched a friend or family member do the same. But the truth is that a properly installed car seat can mean the difference between life and death in a crash."
A Blog From the American Society of Safety Engineers
Monday, September 15, 2014
Buckle Up: 75% of Car Seats Installed Wrong
Parents want to keep their kids safe in the car, but sadly, 75% of child safety seats are installed incorrectly. The Buckle Up for Life campaign, by Toyota and Cincinnati Children's Hospital, has worked for a decade to educate people about properly using car seats to keep kids safe in vehicles. A 1-minute video from the group pokes fun at parents' frustrations of installing child safety seats.
"While our new PSA takes a decidedly humorous look at installing a car seat, I think many parents would say we aren't too far off from reality," says Toyota's Latondra Newton. "I don't know anyone who has not struggled with a car seat or watched a friend or family member do the same. But the truth is that a properly installed car seat can mean the difference between life and death in a crash."
"While our new PSA takes a decidedly humorous look at installing a car seat, I think many parents would say we aren't too far off from reality," says Toyota's Latondra Newton. "I don't know anyone who has not struggled with a car seat or watched a friend or family member do the same. But the truth is that a properly installed car seat can mean the difference between life and death in a crash."
