DHS and NHL: Public Awareness Partnership

DHS has announced a new partnership between their "If You See Something, Say Something" public awareness campaign and the NHL in which a public service announcement will be read before and during games, and campaign graphics will appear on the videoboard and on ribbon boards. Safety messaging will also be printed on the back of NHL Winter Classic credentials for staff, players and volunteers. The campaign, originally implemented by New York City's Metropolitan Transportation Authority and now licensed to DHS, is an effective program that engages the public and frontline employees to identify and report indicators of terrorism, crime and other threats to proper authorities. Over the past year, the Department has collaborated with federal, state, local and private sector partners to expand the "If You See Something, Say Something” campaign, as well as with the Department of Justice on the nationwide SAR Initiative. Other recent expansions of this initiative include partnerships with numerous sports teams and leagues, transportation agencies, private sector partners, states, municipalities, and colleges and universities.