Playing off of the popularity of Glee, Twentieth Century Fox
Television and Twentieth Century Fox Home Entertainment have created PSAs featuring
scenes from the series in which a character was driving to her friends’ wedding
when she received a text. She took her eyes off the road to read it and type a
reply for a matter of seconds, but in her distraction she swerved out of her
lane and was hit by an oncoming vehicle.
"This was a story we wanted to tell because we know the influence our show can have in starting conversations and raising awareness," says Glee executive producer and cocreator Ryan Murphy. "We had been looking for an opportunity to tell the story of how a few seconds of carelessness could have a devastating impact on people's lives. We've already heard from thousands of our fans how this story touched them, and we loved the idea of a PSA campaign to keep this important issue front and center."
Visit the campaign
website to download audio, video, print and outdoor campaign materials, and
customizable materials such as flyers, posters, postcards, blog templates,
social media posts, and video and print infographics.