From Guest Blogger Lucien Canton
Consider this example from history. During the second day’s fighting at Gettysburg on July 2, 1863, Colonel Strong Vincent, a brigade commander in the Army of the Potomac, learned from a passing courier that the Union left flank was undefended and that the Confederates were advancing on Little Round Top. Seizing this position would allow the Confederates to fire on the entire Union line and force the retreat of Union forces, opening the road to Washington.
Recognizing the tactical significance of the position, Vincent, without waiting for orders, moved his brigade into a blocking position. What followed was one of the most dramatic and pivotal engagements of the war, one that decided the battle of Gettysburg and most probably the war itself. Although Vincent fell in the battle, his ability to recognize the crisis, make critical decisions under pressure and deploy his resources inspired his brigade to hold the vital position on Little Round Top.
To respond effectively in crisis, leaders must recognize the four traps of decision making.
Trap 1: Maintaining the status quo. One major problem in leading in a crisis is the psychological tendency to do nothing. People tend to normalize events--to see what we expect to see. It is easy to miss cues or indicators. If no consequences exist for doing, you don't need to make a decision. Unfortunately, this is the default mode for many decision makers.
Trap 2: Taking the easy way out. Assuming inaction carries no consequences, the next consideration is whether there is a risk in taking action. If taking a specific action presents no perceived risk, one need not make a decision or consider alternatives.
Trap 3: Giving up. When available courses of action all carry risks, people tend to search for a better solution. The trap is that a person perceives that no low-risk solutions are available, the decision maker may become fatalistic or apathetic, exhibit behaviors such as ignoring or selective interpreting information, or attempt to pass the responsibility for decision making to someone else.
Trap 4: Running out the clock. Hesitation is common in a crisis. Information is incomplete or contradictory and there is usually little time to wait for better solutions. This is the fourth trap of decision making: Continuing to seek solutions rather than deciding on the best available alternative, even if it carries considerable risk. Under heavy time constraints, this can even led to panic and poor decisions.
How can a leader avoid these traps? The first step is to recognize that the traps exist and understand that they are heavily influenced by time and the availability of good information. Failing to see the risks of inaction or accepting low-risk actions are both linked to a failure to recognize that a crisis is occurring and to put it into the context of the potential impact on your organization. This is usually the result of failing to take the time to gather and assess information related to the crisis.
Consider, for example, the supply chain management case involving Nokia and Ericsson in 2000. The crisis was precipitated by a fire in the clean room of the manufacturer of the chips used in each company’s phones. Nokia recognized and reacted to the potential crisis; Ericsson did not. The resulting losses cost Ericsson millions in lost revenue and market share, and put the company into a financial crisis that lasted almost 5 years.
Understanding the nature of the crisis can also help avoid poor decisions caused when considering high-risk alternatives. Knowing how much time you have to make a decision and the potential availability of alternative actions are precious commodities in a crisis. Time allows you to weigh risks versus alternatives or consult with advisors and subject-matter experts. Knowing you have limited time can help you to focus on what you know and bring clarity of thought. In the case of Strong Vincent at Gettysburg, knowing he had only a short time in which to act caused his decision to move without orders, an action that could have cost him his career if he failed. However, the risks of inaction far exceeded the risks of the alternative he chose.
It is easy to avoid decisions in a crisis. The four traps are always present. The hardest part of managing in crisis is having the willingness to accept responsibility for decisions made with limited information in too short a time and the courage to follow through on those decisions without second-guessing yourself. It’s what makes a leader truly effective in a crisis.
Lucien G. Canton, CEM, is a consultant who prepares managers to lead better in crisis by understanding the human factors often overlooked in crisis planning. He is the author of the best-selling Emergency Management: Concepts and Strategies for Effective Programs. Learn more here.
