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The campaign's slogan, "Never Give Up Until They Buckle Up," puts a focus on seat belt safety and urges parents of children ages 8 to14 to ensure that their kids are wearing their seat belt every time the car is moving.
Over the past 5 years, 1,552 kids between the ages of 8 and 14 died in car crashes. Among those who died, almost half were not wearing their seat belts.
According to a recent series of NHTSA focus groups, seat belt use can be lost in the chaos of every day activities including shuttling kids to and from school, running quick errands or rushing to extra curricular activities. And studies show that as kids get older, they are less likely to buckle up.
The campaign, developed in both English and Spanish, includes television, radio, outdoor, print and digital ads. It encourages parents to consistently remind children to buckle up regardless of how short or routine the drive may be.
Visit www.safercar.gov/kidsbuckleup to learn more.