To kick off National Distracted Driving Awareness Month, U.S. Transportation Secretary Anthony Foxx has announced Department of Transportation’s first-ever, national advertising campaign and law enforcement crackdown to combat distracted driving. As part of the effort, television, radio and digital advertisements using the phrase U Drive. U Text. U Pay. will run from April 7-15, which coincides with a nationwide law enforcement crackdown in states with distracted driving bans.
Foxx was joined by David Friedman, acting administrator of National Highway Traffic Safety Administration, which estimates that 3,328 people were killed and an estimated 421,000 were injured in distraction-related crashes in 2012. The new ads remind the public of these deadly consequences, as well as the penalties for getting caught violating the state distracted driving laws. The campaign will run in English and Spanish.
This $8.5 million national advertising campaign supports the first-ever national distracted driving high-visibility enforcement crackdown, which will run from April 10 to April 15, 2014. Thousands of law enforcement personnel nationwide will use traditional and innovative strategies to crack down on motorists who text and drive.
Click here for more on this new campaign.
A Blog From the American Society of Safety Engineers