MySafetySign, a safety signage company, has launched a "spot the hazard" campaign to promote awareness of workplace hazards. The campaign uses social media platforms to "crowd source" and analyze the potential construction site safety hazards. The campaign encourages individuals to take pictures of potentially unsafe construction sites, and submit them via e-mail or Twitter using the hashtag #HazardSpotting. The company enlists the help of relevant safety experts to analyze the photos for safety hazards, and shares the results on a blog.
Mike Miles, the company's social media manager, says "#HazardSpotting helps shine an expert light on everyday construction. It creates accountability and will hopefully improve worker safety in communities across the country. We've had a lot of enthusiasm and engagement from safety professionals, especially on LinkedIn."
A Blog From the American Society of Safety Engineers