ANSI's Standards Boost Business (SBB) campaign now features a video gallery on its website. The videos include interviews with corporate and industry experts/leaders who discuss the importance of businesses participating in standardization. They discuss the strategic and financial advantages that such participation can result in. The website also includes case studies, a section on the importance of standards, toolkit resources and a list of SBB partners.
According to ANSI, SBB "is an outreach initiative to help U.S. businesses understand the power of standardization in driving business growth, spurring innovation and advancing U.S. competitiveness.
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