In 2010, 10,228 people were killed in motor vehicle traffic crashes that involved at least one driver or motorcycle rider with a blood alcohol concentration (BAC) of .08 grams per deciliter or higher. "One way to avoid impaired driving crashes is to designate a sober driver to safely transport their friends and family, who have been drinking, home," the partners say.
More than 175,000 NFL fans pledged to be designated drivers this season--a new record. Learn more about the campaign here.